What is Brand Strategy?
Brand strategy is a framework that defines a company’s unique identity in the eyes of the consumer and sets its brand apart from competitors. This thoughtfully crafted plan guides everything from logo design to marketing efforts, ensuring that each decision you make for your business is intentional, outcome-driven, and stays true to who your brand is at its core.
The importance of consistency in building consumer loyalty
Maintaining a consistent visual brand across all channels and touchpoints-from your website to social media profiles-is crucial to establishing brand recognition and building trust with your audience. A cohesive brand identity helps your customers recognize and remember your brand, while inconsistent branding can confuse and discourage them. A consistent brand is always more effectively developed…
How strong brands keep their promise.
Rick Callahan A strong brand identity is the foundation of any successful business. As we like to say at Krative, “a strong brand is a promise kept.” It’s a representation of your business’s personality, values, and mission. A strong brand identity helps you differentiate yourself from the competition, establish credibility and trust with your customers,…
How can you connect with your target markets on an emotional level?
Creating a brand that resonates with your target markets on an emotional level can be challenging—it requires a nuanced understanding of the interests, needs, and challenges of those you are trying to reach. However, if this is achieved, brands can build and foster a meaningful connection with their audiences. There are several ways brands better…
How to tell a compelling brand story
Developing a compelling brand strategy is crucial for any business that wants to stand out in a crowded marketplace. Having a strong brand strategy not only helps to communicate a company’s story and values, but it also creates a deeper, personal connection with its target audience. Using brand strategy to guide storytelling begins with having…
How can you create a brand that truly reflects your business’s unique personality and values?
Creating a brand that truly reflects your business’s unique personality and values is a crucial part of developing a successful brand strategy. A strong brand can differentiate your business from competitors, establish trust with your target audience, and ultimately drive growth. But how do you ensure your brand authentically reflects your company’s values and personality?…
Core Values of a Brand
Let’s talk core values “No matter what your organization does, why it does itwill rarely change – that much.” – Rick Callahan, Founder/CEO of Krative, LLC A large aspect to positioning a brand is understanding the “core values” of an organization. Other marketing-types may call this the “underlying beliefs”, “corporate DNA”, and to some extent…
When & Why You Should Delegate Marketing
Should you delegate digital marketing to someone in- house or perhaps to an external marketing agency?
Brand Strategy as a plan for long-term business success
When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors are all important, working with a graphic designer or marketing expert may not be enough for a long-term strategy for your business. Rather successful branding…
Rebranding: Why You May Need To Consider A Rebranding Strategy
In this article we will cover:
What is rebranding?
Why is rebranding important?
Should you consider a rebrand?
Brand Alignment Methodology
Opportunity: This is your how. It’s created when your brand vision and motivation coincide. How? Should things be? Can you get started? Do you find opportunity to provide external value? Meaning: A clear vision coupled with a strong purpose provides meaning for your brand. Why? Do you believe in this? Are you driven to…? Do…
City of New Haven, CT
Patron Spirits Company
Barnes & Noble College
Truelieve @ The Healing Corner
Hug Your Customers by Jack Mitchell
Foxwoods Resort & Casino
Research & Discovery
Brand Identity Design
Marketing Collateral Design
Website Development & Design
Social Media Marketing
An Agency That Gets It
We foster close partnerships with our clients, becoming an extension of your team and sharing the same commitment to your growth and success. By taking the time to understand your brand’s unique story, our team designs thoughtful branding and marketing solutions that connect with your audience. We are strategy-first and results-driven at all levels of our process—from discovery to execution.