Blog Articles

How-to-choose-right-logo-designer-for-your-brand

How to Choose the Right Logo Designer for Your Brand

Your logo is often the first thing people see when they encounter your brand. It's your visual signature, a symbol that represents your business, values, and mission. Choosing the right...
The-top-branding-mistakes-youre-probably-making

The Top Branding Mistakes You’re Probably Making

With competition everywhere, strategic branding is more critical than ever. Your brand is more than just a logo; it's the essence of your business and the perception that customers hold...
The-power-of-strategic-web-design

The Power of Strategic Web Design

In today's digital age, your website serves as the virtual face of your brand and central hub of your marketing efforts. It's often the first interaction potential customers have with...
Defining-your-brands-value-proposition

Defining Your Brand’s Value Proposition

Standing out in the market and attracting your target audience's attention is essential for your brand's success. One of the most powerful elements of a brand's strategy is your messaging,...
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The importance of consistency in building consumer loyalty

Maintaining a consistent visual brand across all channels and touchpoints-from your website to social media profiles-is crucial to establishing brand recognition and building trust with your audience. A cohesive brand...
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How strong brands keep their promise.

A strong brand identity is the foundation of any successful business. As we like to say at Krative, "a strong brand is a promise kept." It's a representation of your...
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How to emotionally connect with your target markets

Creating a brand that resonates with your target markets on an emotional level can be challenging—it requires a nuanced understanding of the interests, needs, and challenges of those you are...
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How to tell a compelling brand story

Developing a compelling brand strategy is crucial for any business that wants to stand out in a crowded marketplace. Having a strong brand strategy not only helps to communicate a...
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How to Create a Unique Brand that Stands Out

Creating a brand that truly reflects your business's unique personality and values is a crucial part of developing a successful brand strategy. A strong brand can differentiate your business from...
Core Values of a Brand

Core Values of a Brand

Let’s talk core values "No matter what your organization does, why it does itwill rarely change – that much." - Rick Callahan, Founder/CEO of Krative, LLC A large aspect to...
when and why you should delegate marketing

When & Why You Should Delegate Marketing

Do you know when it's time to start delegating your marketing? https://youtu.be/7jXxG4tqhLk Should you delegate digital marketing to someone in- house? Perhaps a young intern who is more savvy with...
brand strategy for long term success

Brand Strategy as a plan for long-term business success

When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors...