Blog Articles
The importance of consistency in building consumer loyalty
Maintaining a consistent visual brand across all channels and touchpoints-from your website to social media profiles-is crucial to establishing brand recognition and building trust with your audience. A cohesive brand...
How strong brands keep their promise.
Rick Callahan A strong brand identity is the foundation of any successful business. As we like to say at Krative, "a strong brand is a promise kept." It's a representation...
How can you connect with your target markets on an emotional level?
Creating a brand that resonates with your target markets on an emotional level can be challenging—it requires a nuanced understanding of the interests, needs, and challenges of those you are...
How to tell a compelling brand story
Developing a compelling brand strategy is crucial for any business that wants to stand out in a crowded marketplace. Having a strong brand strategy not only helps to communicate a...
How can you create a brand that truly reflects your business’s unique personality and values?
Creating a brand that truly reflects your business's unique personality and values is a crucial part of developing a successful brand strategy. A strong brand can differentiate your business from...
Core Values of a Brand
Let’s talk core values "No matter what your organization does, why it does itwill rarely change – that much." - Rick Callahan, Founder/CEO of Krative, LLC A large aspect to...
When & Why You Should Delegate Marketing
Do you know when it's time to start delegating your marketing? https://youtu.be/7jXxG4tqhLk Should you delegate digital marketing to someone in- house? Perhaps a young intern who is more savvy with...
Brand Strategy as a plan for long-term business success
When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors...
Rebranding: Why You May Need To Consider A Rebranding Strategy
Starting a business takes a lot of time and effort. Growing one to be efficient, profitable, and well-liked requires even more discipline on your part as the business owner. For...
Brand Alignment Methodology
Opportunity: This is your how. It’s created when your brand vision and motivation coincide. How? Should things be? Can you get started? Do you find opportunity to provide external value?...
