Brand Alignment Methodology

Opportunity:

This is your how. It’s created when your brand vision and motivation coincide.

How?

• Should things be?
• Can you get started?
• Do you find opportunity to provide external value?

Meaning:

A clear vision coupled with a strong purpose provides meaning for your brand.

Why?

• Do you believe in this?
• Are you driven to...?
• Do you do it the way that you do?
• Is your vision better than...?

Passion:

A strong purpose and motivation to create brand alignment stems from your passion.

What?

• Do you stand for?
• Value do you provide?
• Market do you serve?

All three of these together (Opportunity, Meaning, and Passion) create brand alignment through vision, motivation, and purpose.