Ready to get your Brand Equity Score (BES)?

Brand Equity Score (BES) by Krative

To get accurate results please read:

This is a self-administered test and therefor is subject to personal biases. Please try to be as objective as possible – do not answer based on what you desire, but rather the overall average of your brand's history to this moment.

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Brand Awareness:

The following questions are intended to assess how aware the market is of your brand. This may include previous, existing, and potential customers/clients. 
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Brand Perception:

A strong brand perception is a key indicator of your brand's reputation and position in the market. Brand Perception is all about how your customers see your brand's identity and the quality of what you offer. It delves into the unique traits and values that people associate with your brand, reflecting how distinct and appealing your brand is in the eyes of your audience.

NOTE: Please try to answer this question based on other people informing you of the quality of your brand's offerings. You may disagree with your chosen answer and that is okay. This may give you a better understanding of where your brand can improve its value perception in its marketing efforts.
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Your Brand Equity Scores:

How well is your brand sticking in the minds of potential, past, and current customers/clients? Does your brand have enough consistency in its presence to keep the market (your potential target audiences) aware of its existence? This may include how often your brand is seen, heard, referred to, or otherwise perceived across various mediums.
This score aims to capture how well your brand is perceived with regard to the associations made with the brand overall. This may include the perception of factors such as: overall value, quality of offerings, consistency of meeting expectations, and pride in the brand.
Your BES is the average of your Brand Awareness, Brand Perception, Brand Asset, and Brand Loyalty Scores. This score is a helpful reminder of where you stand now with regard to your brand's overall equity.