What is
Brand Strategy?
Brand strategy is a framework that defines a company’s unique identity in the eyes of the consumer and sets its brand apart from competitors. This thoughtfully crafted plan guides everything from logo design to marketing efforts, ensuring that each decision you make for your business is intentional, outcome-driven, and stays true to who your brand is at its core.
Whether you’re looking to evolve your current brand or introducing a new brand to the marketplace, we’ll partner with you to execute our proven strategic process: Discovery, Creation, Exposure.
Discovery
Core Values
Why your company exists and why you do what you do. By uncovering your brand’s purpose and your driving philosophies, we’ll help you better connect with your audience.
Target Markets
Who are you trying to reach? It’s essential to understand who your intended audience is to know how to reach them and gain their trust.
Brand Voice & Messaging
Your brand’s message is a clear and consistent way of communicating your purpose. We’ll create messaging that effectively conveys your value and define a brand tone of voice that will resonate with your audiences.
Creation
Brand Identity Design
After understanding who you are and your ideal markets, we get to designing! Your brand identity encompasses the visual elements of your brand – think colors, fonts, logo – which we strategically curate with your target markets in mind.
Marketing Collateral
Marketing materials go beyond great designs—we ensure that your business’s objectives and target audiences are prioritized so design serves as a form of effective communication.
Web Design
We strategically develop the content and design of your site to reflect your business’s unique identity and connect with your intended users.
Looking for a strategically designed website for your brand?
Exposure
Content Pillars
Content pillars are the main topics around which we build your content strategy. These topics are all closely related to your mission and values and allow for consistent messaging across marketing channels.
Communication Channels
We’ll work with you to determine the mediums and platforms best suited for delivering your message to your audience.
Digital Marketing & SEO
Driven by strategic and outcome-oriented planning, our digital marketing process is designed so that your website is not only a successful reflection of your brand, but is also search-engine friendly.
Branding Specialities
Brand Communication & Storytelling
Successful brands are built from effective communication. Rather than trying to say everything to everyone, we help brands uncover the best ways to reach and resonate with the right audiences. We’ll craft messaging, identify communication channels, and tailor marketing efforts to tell your brand’s story, strengthen your connection with your target markets, and drive growth.
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Brand Evolution
Evolving a brand means readapting an existing and often long standing brand to meet current business objectives and to stay relevant in the changing marketplace. Brand evolution can involve many elements, including updating the brand’s visual identity, refining communication and messaging, introducing a new product or service, and capturing new audiences. All facets are grounded in thoughtful brand strategy to guide tailored solutions.
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Brand Positioning
A brand is all about the perception of its audience. A strong brand positioning enables the brand to occupy a distinct space in the minds of this audience. Through research, competitor analysis, and by gaining a deep understanding of a company and the value it offers, we position brands to make lasting and meaningful impact.
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How can you connect with your target markets on an emotional level?
Rebranding
A brand is all about the perception of its audience. A strong brand positioning enables the brand to occupy a distinct space in the minds of this audience. Through research, competitor analysis, and by gaining a deep understanding of a company and the value it offers, we position brands to make lasting and meaningful impact.
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Rebranding: Why You May Need To Consider A Rebranding Strategy
Looking to take your brand to the next level?
Get in touch.