Bringing a Bit of Magic to an Advertising Platform

The Challenge

MagicKiosks™ sought to establish a fresh and innovative brand identity for their digital concierge service, designed to enhance guest experiences by providing information about nearby restaurants, attractions, and entertainment. Their goal was to revolutionize advertising while increasing brand awareness and visibility. As a new player in a tech-driven space, they needed a brand that could instantly communicate their unique value while feeling approachable, intuitive, and memorable to both businesses and consumers. The challenge was to strike the right balance between modern functionality and the whimsical charm suggested by the name “MagicKiosks.”

The Approach

Our collaboration focused on capturing the essence of “magic” in every aspect of the brand identity. From the start, it was important that the brand feel playful yet professional—inviting curiosity while maintaining trust. We worked closely with the MagicKiosks team to explore how their unique value could be expressed visually and strategically, ensuring every touchpoint conveyed wonder, ease, and innovation.

Key steps included:

Logo Design: Crafting a captivating logo that embodies the brand’s enchanting concept and sets the tone for all visual elements.
Cohesive Visual Identity: Developing a visual identity that flows through the website design and marketing materials, creating a memorable brand experience.
Dynamic Marketing Materials: Designing a suite of marketing collateral that enhances brand visibility and reinforces the magical theme.

The Impact

The result is a cohesive and engaging brand identity for MagicKiosks™ that transforms traditional advertising methods, leaving a lasting impression on guests and elevating their overall experience. The refreshed visuals and messaging have helped communicate the platform’s unique value, setting it apart in a competitive space. The brand has gained local recognition through social media, direct outreach, and events, creating new opportunities for partnerships and visibility. With a strong foundation in place, MagicKiosks™ is now positioned for continued growth and expansion into new markets.

Words From Our Client

“As a digital advertising company with our own hardware and platform, a proper brand, and overall design was Paramount for us. Everything we do that has the MagicKiosk‘s name needs to be inviting, and engaging and memorable, and I think Krative nailed all three for us.

Rick and his team not only helped us with our vision, logo, styling guides, etc., but also engaged with us at every step of the way, so we were part of the process. In the end, the group effort was rewarding and something we are all proud of.

We can’t sing any higher praises for Krative and would recommend them for any business looking for branding and direction”

Andrew Sabetta

Cofounder of MagicKiosks