Co-housed at Southern Connecticut State University and the Yale School of Public Health, CARE’s mission is to improve health in New Haven among people most impacted by disparities, including Black and Brown communities and low-income populations, through collaborative research, practice, and engagement.



This brand evolution project began with an in-depth brand discovery phase. Our aim was to understand their organization and uncover the challenges they faced in effectively communicating their purpose and the significance of their work. As an organization with a wide range of programs and community partnerships, CARE's messaging needed to be clear and community-friendly, ensuring that their core mission was not lost.

Through our strategic guidance, we worked hand in hand with the CARE team to evolve their brand both visually and through refined messaging and communication materials. We crafted a comprehensive communication strategy and brought it to life through a revamped website and various communication materials, emphasizing CARE's vital role in improving community health.

Our ongoing collaboration with CARE includes creative production for flyers, brochures, publications, and an annual report. Additionally, we provide essential marketing consulting services, allowing us to maintain a deep understanding of CARE's organization and their work.

Our partnership with CARE has grown into a close relationship, enabling us to serve as an extension of their team.

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