Core Values of a Brand
Let’s talk core values “No matter what your organization does, why it does itwill rarely change – that much.” – Rick Callahan, Founder/CEO of Krative, LLC A large aspect to positioning a brand is understanding the “core values” of an organization. Other marketing-types may call this the “underlying beliefs”, “corporate DNA”, and to some extent…Read More
When & Why You Should Delegate Marketing
Should you delegate digital marketing to someone in- house or perhaps to an external marketing agency?Read More
Brand Strategy as a plan for long-term business success
When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors are all important, working with a graphic designer or marketing expert may not be enough for a long-term strategy for your business. Rather successful branding…Read More
Rebranding: Why You May Need To Consider A Rebranding Strategy
In this article we will cover:
What is rebranding?
Why is rebranding important?
Should you consider a rebrand?
Brand Alignment Methodology
Opportunity: This is your how. It’s created when your brand vision and motivation coincide. How? Should things be? Can you get started? Do you find opportunity to provide external value? Meaning: A clear vision coupled with a strong purpose provides meaning for your brand. Why? Do you believe in this? Are you driven to…? Do…Read More
How to Provide Value as an Entrepreneur
At Krative, we pride ourselves on the work we perform with passionate business owners. By working with entrepreneurs that have passion, we are able to get behind and fully support their vision to bring value to the world. Krative’s philosophy of helping entrepreneurs succeed is central to how we conduct business. Rick’s Journey from an…Read More
Don’t Convince. Diagnose: Displaying Expertise to Clients
Whether you’re thinking of starting your own agency or have already made the leap, you will be building an extensive network of clients. With an extensive network comes the inevitable- navigating differing client relationships. Communicating with a new or difficult client can be a daunting task, even with prior experience. Your goal is to provide…Read More