Building a Brand for Health Equity and Advocacy
Building a Brand for Health Equity and Advocacy The Challenge Co-housed at Southern Connecticut State University and the Yale School of Public Health, CARE aims to improve health in New Haven, focusing on communities most affected by disparities. The brand evolution project began with an in-depth discovery phase to understand the organization’s challenges in effectively […]
Preserving Brand Identity Amidst Change
Preserving Brand Identity Amidst Change The Challenge Gateway Community College, a cornerstone of the New Haven community, enriches the lives of students from diverse backgrounds through exceptional offerings and opportunities. In 2023, as Gateway became part of the CT State Community College system. Its priority was clear: preserve its distinct identity and community reputation while […]
Amplifying Advocacy for Animal Rescue
Amplifying Advocacy for Animal Rescue The Challenge Our Companions Animal Rescue & Sanctuary aimed to reach a broader audience of compassionate individuals committed to animal advocacy. To achieve this, they sought to refine their communication strategy and enhance community engagement. The Approach Our collaborative journey began with an in-depth analysis to uncover the brand’s purpose, […]
Shaping the Future of a 60-Year-Old Nonprofit
Shaping the Future of a 60-Year-Old Nonprofit The Challenge After over 60 years of operating as SARAH Inc., this nonprofit organization faced significant brand confusion. As part of a larger umbrella of nonprofits, many stakeholders struggled to differentiate SARAH Inc. from its peers. They needed a new identity that would not only clarify their mission […]
