John DeGrand and Son, Inc. is a prominent warehouse system management and logistics service provider. We partnered with their team to embark on a transformative brand journey. Our comprehensive approach, from brand discovery to strategic execution, reshaped their identity and market presence.
We began the project by diving into the core values that define DeGrand – Partnership, Vision, and Trust. This foundational step laid the groundwork for shaping their brand strategy. Guided by these core values as well as a deep understanding of their target markets, we developed tailored marketing and communication strategies. These initiatives aimed at effectively positioning DeGrand in the competitive marketplace.
Understanding the significance of a robust online presence, we crafted a digital marketing strategy, which involved creating a roadmap for how target markets would interact with the DeGrand website as a sales funnel.
With strategic clarity, we then moved into elevating DeGrand's brand identity. The new logo, business card, and email signature, along with marketing collateral, created a refined and cohesive visual identity that resonated with their audience.
Our project concluded with website updates, including visual updates to match the new brand identity as well as a refined user experience. We also created landing pages to streamline the sales funnel and enhance user engagement.