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John DeGrand and Son, Inc. is a prominent warehouse system management and logistics service provider. We partnered with their team to embark on a transformative brand journey. Our comprehensive approach, from brand discovery to strategic execution, reshaped their identity and market presence.

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DEGRAND

Case
Study

We began the project by diving into the core values that define DeGrand – Partnership, Vision, and Trust. This foundational step laid the groundwork for shaping their brand strategy. Guided by these core values as well as a deep understanding of their target markets, we developed tailored marketing and communication strategies. These initiatives aimed at effectively positioning DeGrand in the competitive marketplace.

Understanding the significance of a robust online presence, we crafted a digital marketing strategy, which involved creating a roadmap for how target markets would interact with the DeGrand website as a sales funnel.

With strategic clarity, we then moved into elevating DeGrand's brand identity. The new logo, business card, and email signature, along with marketing collateral, created a refined and cohesive visual identity that resonated with their audience.

Our project concluded with website updates, including visual updates to match the new brand identity as well as a refined user experience. We also created landing pages to streamline the sales funnel and enhance user engagement.

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