Dinto Electrical Contractors, a trusted provider of electrical services in Connecticut since 1987, embarked on a transformative journey during a pivotal leadership transition. They sought an upgraded brand identity to signify this important change.
Our collaboration with Dinto commenced at a crucial point in their history. Despite the leadership shift, Dinto held a strong local reputation that they were determined to uphold. To gain deeper insights into their brand and clientele, we conducted comprehensive research, including surveys and focus groups involving both internal staff and previous clients.
Our primary objective was to preserve the company's heritage while embarking on a rebrand that would introduce a sleek and contemporary visual identity. We also played a vital role in facilitating internal communication and marketing strategies to ensure a seamless transition embraced by all team members.
Our scope of work extended to the development of a new website that prioritized an optimal user experience, coupled with search engine optimization. Additionally, we crafted various marketing collateral pieces and essential business materials. The result was an updated and cohesive brand that will evolve with the company, fostering its continued success for years to come.