Franklin Communities has been building and operating apartment buildings for over 100 years. The Tagliatela family’s home construction business was founded in 1917 and has grown into a community of residents across several locations in Connecticut. Each of these apartment home complexes had established their own reputations, separate from the larger community. Lauren, a fourth generation member of the business, came to us to consolidate the separate brand reputations into one cohesive identity, that spoke to the community as a whole.
After interviewing the leadership of the business, we put on a resident-appreciation event and asked each of the attendees to partake in an interview and survey. We gathered and analyzed the results from the leadership, staff, and residents. From this data, we could discern what each market segment valued most from being a part of the community. This market research served as the foundation of our target market strategy. We collaborated with their team to craft a brand positioning strategy, which then allowed us to move into designing the brand identity, curating brand messaging and taglines, and developing a thorough marketing plan. We also designed a stunning and easily navigable website, along with several pieces of marketing collateral that allow for a beautifully cohesive visual brand identity.
Chief Community Officer - Canal Crossing
"I really feel like we were heard. Not all marketers are this down-to-earth! They worked diligently to give us marketing collateral and a new website that we will be proud of for years to come"