About the Project
The Tagliatela family’s home construction business was founded in 1917 and over the last 100 years it has grown into a community of residents across serval locations in CT. Each of these apartment home complexes had established their own reputations, separate from the larger community which they are a part of. Lauren, fourth generation member of the business, came to us to consolidate the separate brand reputations into one cohesive identity, that spoke to the community as a whole.
After interviewing the leadership of the business we put on a resident-appreciation event and asked each of the attendees to partake in an interview and survey. We gathered and analyzed the results from the leadership, staff, and residents. From this data, we could discern what each market segment valued most from being a part of the community. With this data we designed our target market strategy. With the leadership team on board with the brand positioning strategy, we then created the visual brand identity, tag lines, and marketing strategy.