Generation Focus is a customer discovery research firm that helps companies gain insights on their niche target audiences. We collaborated with their team to help their brand improve the way they reach and resonate with their audiences.
Our collaborative journey began with a comprehensive brand discovery process, revealing the untapped potential of Generation Focus's distinctive research process. Guided by core values of leadership, partnership, and quality service, our initial focus was to redefine Generation Focus's brand strategy. This strategic foundation became the compass for all subsequent decisions, aiming to bridge the gap between their exceptional methodology and effective communication.
With a clear brand strategy in place, we designed a new, contemporary, and minimalistic logo that will evolve with the brand for years to come. Complementing the logo, we meticulously crafted business materials and marketing collateral, ensuring a consistent and compelling brand identity across all touchpoints. This comprehensive approach extends to their website, where we created a visually appealing, user-friendly, and SEO-optimized online presence.