LumibilityLogo_FullColor

Lumibility, formerly known as SARAH Inc., is a nonprofit organization dedicated to supporting children and adults with intellectual and developmental disabilities. After over 60 years under the name SARAH Inc., the organization partnered with us for a major rebranding initiative to create an identity that better reflects their mission and vision for the future.

Lumibility_logoTransition
Lumibility_kidstepsLogo
Lumibility_brochureMock1
Lumibility_brochureMock2

Lumibility

CASE
STUDY

We began with in-depth market research, conducting surveys and focus groups with both their internal team and external stakeholders. The findings revealed significant brand confusion, as SARAH Inc. was one of several organizations under the SARAH umbrella of nonprofits. With this feedback, we selected a new name, Lumibility, that captures the organization’s vibrancy, positivity, and vision. We crafted a unique brand identity and developed a beautifully designed website that mirrors this new identity, along with refreshed messaging to clearly communicate their mission and services.

Additionally, we designed several print materials to support their outreach efforts and created a comprehensive launch announcement and press release plan to ensure a successful rollout. The rebranding has provided Lumibility with a clear and powerful identity that resonates with their mission and sets the stage for future growth and success.

Lumibility_mugMockup
Lumibility_salesSheets
Lumibility_Businesscards
Lumibility_FolderAndLetterhead

Similar Projects

Lumibility_featuredImage

Lumibility

Trinity_featuredImage

Trinity Advisory

fiscal_featuredImage

Fiscal Dynamics

SCSU_featuredImage

SCSU STEM Innovation and Leadership