Parker Elmore approached us with a vision to rebrand his existing company, Primoris Benefit Advisors, a management consulting firm specializing in financial advising and retirement planning. Facing expansion plans including a new Las Vegas location, increased hiring, and a brand transition, Parker sought our expertise.
Our collaborative journey began by exploring Primoris's past, its core values, and future aspirations. During the branding process, we discovered a profound commitment to viewing retirement planning as a transformative journey -- or odyssey -- towards financial freedom and lifelong growth. As a result, we introduced a new company name, Odyssey Advisors, accompanied by a comprehensive set of brand materials.
In addition to the rebrand, our Krative team facilitated Odyssey's seamless transition through public press releases and client communications. We supported their marketing endeavors, encompassing social media and blog content creation, strategic online and print advertising planning, and the development of new initiatives and PR opportunities to engage the Odyssey team.
President & CEO of Odyssey Advisors
“We highly recommend the team at Krative. A great team helped us design a variety of materials that really sell the new “brand” and the website provided great new functionality for our clients. Beyond that, the team was a pleasure to work with as they constantly brought fresh ideas to the table and challenged us to think bigger. The main selling point for us is they brought an edginess to the project and we didn’t feel like our project was just another task in the queue.”