Patricia Forgione’s Realty Network (PFRN)

Patricia Forgione's Realty Network

PFRN is a boutique real estate brokerage located in Westchester County, NY, specializing in personalized service and local market expertise. After working with their team on a rebranding project, our partnership continued with ongoing marketing services. Their primary challenges included attracting more listings, engaging more buyers, and building credibility in the local market.

Objectives

Attract more sellers and buyers.
Establish PFRN as a credible and authoritative player in the Westchester real estate market.

Strategy

To achieve these goals, we implemented a multi-faceted digital marketing strategy that included:

Content Marketing

Developed a consistent schedule for social media posts to engage with the local community and showcase listings.
Created valuable blog posts that addressed common real estate questions and market trends, positioning PFRN as an industry expert.

Website Enhancements

Added informative resources to the PFRN website, including market reports, guides for buyers and sellers, and neighborhood insights to provide value to potential clients.

Search Engine Optimization (SEO)

Conducted keyword research to identify relevant local keywords that potential clients were searching for.
Optimized website content with these keywords to improve organic search visibility and attract targeted traffic.

Results

New Users

0 %

Total new users on the website increased by 26%, indicating a broader reach and engagement with potential clients.

Organic Search Traffic Growth

0 %

Organic search traffic saw a remarkable increase of 43%, reflecting improved visibility in search engine results.