Based in Waterbury, CT, Sarracco is a family-owned mechanical services company with a rich legacy of designing, building, renovating, and maintaining HVAC, M&E, and Fire Alarm & Security Systems across multiple states. Their strong reputation and extensive portfolio make them a trusted name in the industry.
Our partnership with Sarracco aimed to preserve their long-standing reputation while evolving their brand. We embarked on an in-depth research phase, surveying and interviewing Sarracco's clients, vendors, leadership, and staff. The resounding theme we discovered was the pride and commitment Sarracco's team had for doing the job right.
This research formed the foundation from which we defined the brand's core values and shaped the future brand strategy. It also uncovered areas for improvement, allowing us to develop effective internal and external communication strategies.
Central to Sarracco's brand evolution was the refinement of their logo, the establishment of a refreshed visual identity, and the creation of various marketing collateral pieces and business materials. This comprehensive approach resulted in a consistent and cohesive brand identity.
Our final phase included the development of a new website that showcased the fresh brand identity, featured SEO enhancements, and ensured an improved user experience.