Squareknot Advisory Partners provides financial planning advisement while prioritizing personal, meaningful client relationships. Founder, Christopher Gavin sought to elevate SquareKnot's brand identity strategy, desiring a unique identity that reflected his personalized approach honed over 17 years in the industry.
Our journey began with uncovering Christopher's core values, serving as the framework to align Squareknot's brand identity with a long-term business model and distinctive positioning.
Leveraging the insights gained from our discovery process, we crafted a visual identity, including a logo system, stationery, marketing collateral, and essential business documents. This comprehensive approach ensures every brand touchpoint is consistent and cohesive. Following our branding project, we continued ongoing consulting and strategic advice on web and marketing efforts to continue to elevate the Squareknot brand.
Founder of Squareknot Advisory
"Krative in New Haven has been the architect, mentor, and emotional [support], as we worked through six months to turn this abstract thing into something simple and strong. They brought clarity to who we are and what we stand for. By building the SquareKnot Advisory Partners brand, we took 17 years of my practice working with clients, building relationships, and establishing a reputation and turning it into a brand that I can nurture and continue to share."