With a strong legacy of enhancing senior housing in Connecticut, The Towers has been at the forefront of innovation, continuously seeking ways to empower individuals to lead fulfilling lives. Guided by a commitment to providing an affordable and comfortable independent living community rooted in Jewish values, The Towers embarked on a transformative journey to refine their brand identity and expand their reach.


The Towers at Tower Lane


Our collaboration with The Towers aimed to reinvigorate their brand presence and communication strategy, aligning them with their core values and amplifying their reputation for industry expertise. Working closely with their team, we embarked on a mission to create a cohesive visual identity that is consistent across every brand touchpoint. This included the development of comprehensive branding guidelines, the creation of versatile social media templates, eye-catching flyer designs, and a range of impactful marketing collateral.

In addition to revitalizing their brand, we were also challenged with re-imagining the identity of their market rate apartments. Through a thoughtful naming process and the design of a distinct logo, we created a niche that sets their unique offering apart within the community.

A centerpiece of our collaboration was the transformation of The Towers' website. By infusing a strategic approach into the design, we ensured seamless navigation for users, allowing them to effortlessly access information. Further enhancing their digital presence, we harnessed the power of SEO and strategically crafted and monitored Google ads to promote the apartments effectively.

Our ongoing engagement with The Towers team includes marketing consulting, social media management, and content marketing. This case study serves as a testament to how a local brand's reputation can flourish and extend its influence through meticulously crafted design and strategic marketing decisions, all rooted in a thorough brand discovery process.


Words from

Baron Bayer

Vice President of Strategic Initiatives

"The Towers at Tower Lane cannot speak highly enough of Krative. Their methodical, intelligent and knowledgeable approach helped us take our brand and brand implementation to new levels. Their breadth of their assistance has been very wide ranging and has included social media, our website, and print materials.  We are thrilled that we have planning and training tools to share with staff and Board members, enabling our team to be more cohesive and effective in messaging and communication. We are so grateful that Krative has taken the time to truly get to know us well and that our branding, while more sophisticated, is still authentically our voice and what we want to convey to the broader community.

Their team is prompt, organized and just really excellent to work with. Julia and her team are amazing!

Thank you Krative!"

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