The Towers

The Towers at Tower Lane is a senior living community located in New Haven, CT, dedicated to providing a welcoming, innovative, and affordable living experience for seniors. The Towers sought to enhance their regional presence and reshape public perception. They aimed to position themselves as an innovative and forward-thinking thought leader in senior living and wellness.

Objectives

  • Increase Brand Awareness and Re-Shape Perception: Build a strong regional presence and strategically position The Towers as an affordable and innovative community that stands out among senior living options.
  • Establish Thought Leadership: Showcase expertise in senior living and wellness through consistent, high-quality content across various platforms.

Strategy

To achieve these objectives, we implemented a comprehensive branding and marketing strategy that included:

Social Media Content Calendar

  • Developed a content calendar to ensure consistent posting across social media platforms, engaging the community and promoting the unique offerings of The Towers.

    • Website Enhancements

  • Improved website content and navigation structure to enhance user experience, making it easier for potential residents and their families to find information.
  • Created dedicated landing pages to support targeted Google Ads campaigns, focusing on key services and community features.

    • Google Ads Campaigns

  • Launched targeted Google Ads campaigns to drive traffic and inquiries, highlighting The Towers’ unique selling points and upcoming events.

    • Results

    Organic
    Search Increase
    0 %

    Organic search traffic grew by 23% in the first year, indicating improved visibility and relevance in search results.

    Total Traffic Growth
    0 %

    Overall website traffic increased by 18%, demonstrating a successful reach to potential residents and their families.

    New Users From
    Paid Search
    0

     The Google Ads campaign was particularly effective, generating 10,683 new users from 2023 to 2024, significantly expanding the brand’s reach.

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