Threadspoke is a women's clothing brand that strives to inspire confidence through clothing by taking the stress and effort out of choosing a great outfit. With stunning quality and timeless styles, Threadspoke's wardrobe essentials are designed to be the foundation of your closet.
From an initial business concept and company name, we meticulously crafted Threadspoke's brand identity. Through an immersive brand discovery process, we honed in on the brand's purpose and target markets. The result: a sleek logo and minimalist imagery reflecting the brand's confidence, complemented by a vibrant color palette that infuses warmth and vitality into the brand's personality.
As a new brand, we began by crafting a communication strategy from scratch. Guided by insights gained during our initial brand discovery phase, we honed a distinctive tone of voice and key messaging that resonates with customers on a personal level, addressing their lifestyle and fashion dilemmas. Thus, "wardrobe essentials," "simplifying women's fashion," and "confidence through clothing" became primary brand phrases.
As an e-commerce business, the website is a key touchpoint for Threadspoke's brand. With a keen focus on their target markets, we meticulously designed their website to embody a seamless user experience and a cohesive brand presence.
Our ongoing collaboration with Threadspoke encompasses website maintenance and optimization, digital ads, and social media marketing. Anchored in our initial brand strategy, these efforts ensure purposeful and consistent communication to elevate brand exposure.
Founder of Threadspoke
"Krative has been a wonderful resource for my start up business. Their attention to detail and response to our needs along with the ability to see exactly what I am trying to convey with my brand has been phenomenal. They have provided me with a sense of security in knowing that my brand will be positioned and represented as I envisioned in the marketplace. I highly recommend working with Rick and his team to anyone who is looking for great brand representation in todays marketplace."