About the Project:
“Follow Your Own Path” is the loose translation of Vicolo Mio in Italian. This is exactly what Doreen of VM has done, from working in the fashion industry with names like Seventeen Magazine, Tommy Hilfiger, BCBG Max Azria, and Gerard Yosca, to starting her own family and even starting her own fashion and accessories consulting business.
We sat with Doreen of Vicolo Mio and got a real feel of her passion, vision, and aspirations. We were able to come up with a plan to articulate her brand across a variety of mediums, from print, web, social media and video. From there we created the Vicolo Mio website, which allows visitors to find out the story of Doreen and what she has to offer. The website allows Vicolo Mio to generate qualified leads for potential customers interested in having Private Shopping experiences, or even hosting their own Vicolo Mio party. In tandem with the website is a branded storefront on Shopify. These initiatives are bundled with an aggressive social media marketing plan to spread the Vicolo Mio name everywhere.
In their words:
“Simply amazing! The Krative team’s creativity and passion for helping is astounding. I cannot recommend Krative enough to everyone I know!”
– Doreen Godfrey
Founder, Vicolo Mio