A Branding, Design,
& Marketing Firm
that Gets It.

We take the time to ask the right questions,
to listen, to understand the struggles, and most importantly
share the enthusiasm for each brand's vision & purpose.

Krative® is a branding agency that was founded in 2010 by Rick Callahan with the mission of creating a marketing firm that operates with integrity. Our agency's primary focus is on using brand strategy to uphold the core values of our clients' organizations and create brand identities, websites, and other marketing collateral that truly resonate with their target audiences.

Our agency has been recognized by Clutch for multiple consecutive years as a top branding and marketing agency and is also acknowledged as a top LGBTQ-owned branding agency nationally.

As a full-service creative agency, we specializes in brand strategy, offering effective solutions to help various organizations brand and market themselves authentically. Our approach is characterized by a high level of passion and a deep commitment to understanding and sharing the vision of each of its clients.


Rick Callahan, CEO of Krative in New Haven CT

Rick Callahan Founder / CEO

Rick Callahan is an entrepreneur dedicated to growth. He started his first business at the age of 22 in a sublet office within a manufacturing facility in Meriden, CT.  Today, he is the founder and CEO of Krative – a branding, design, and marketing agency in the heart of New Haven, CT. As Krative's CEO, he is often seeking the next big opportunity for Krative. He currently serves as the lead brand strategist and consultant for Krative's client engagements.

  • In 2010 Rick founded the Sprout Internship Program, a competitively sought internship program modeled after trade apprenticeships.
  • From 2014-2016 he created and ran the Let’s Grow My Biz Workshop Series that offered business growth insights to entrepreneurs, business owners, and decision-makers.
  • In 2019 he was selected to be the Entrepreneur-In-Residence for the New Haven Free Public Library (NHFPL).
  • In 2022 Rick was inducted into the Gateway Community College Foundation's Hall of Fame.

Samantha Nicoletti Creative Production Director

In early 2011, Samantha has established her role as a core member of the team. Samantha knows the “Krative way” and applies it to all things production.

She manages Krative's production schedule and the creative team accordingly. Whether she is creating websites, content, graphics, social media strategies, blog posts, email blasts, or training clients on various marketing platforms, Samantha can — and does — it all.

Jonathan headshot Krative

Jonathan Matthews Operations Manager

Jonathan, our Operations Manager, is an invaluable part of our branding and marketing agency. From the beginning, he's been at the forefront of shaping our company's culture, bringing innovative ideas to our brainstorming sessions and helping guide our operations. His contributions have gone a long way in establishing the dynamic and creative environment we're proud of today.

Beyond his official role, Jonathan also co-created the Sprout Program, an initiative dedicated to fostering talent within our team. He's known for injecting a bit of fun into our day-to-day operations. Watch out for spontaneous Nerf gun battles and other shenanigans!

Outside the office, Jonathan has been known to take (extremely) long walks in the woods, a pastime that we think embodies his thoughtful and introspective nature.

With a tried and true process, backed by a lean, agile, and talented team, we are committed to the success of our clients. 

In-House & Production Team

Julia L.

Julia L. Brand Strategist


Connor Y. Lead Designer

Emma W. Headshot at Krative

Emma W. Content Marketing Specialist

John Kizildag

John K. Business Development


Christian K. Digital Marketing Specialist

Kelly from Krative on phone with client

Kelly V. First Impressions Officer

Everette D.B. The Boston New Haven Terrier

Dedicated Specialists

Sometimes we have to call in the cavalry. With specialized skills, dedicated talent, and a focus on project success, our dedicated specialists are crucial to the fulfillment of effective strategic solutions.


Digital Development Consultant
(from Sabetta Consulting)

Samantha Anette Photography


Brand Portrait Photographer

(from Samantha Annette Photography)