A Branding, Design, & Marketing Firm - that Gets It.

We take the time to ask the right questions,
to listen, to understand the struggles, and most importantly
share the enthusiasm for each brand's vision & purpose.


Rick Callahan Founder / CEO

Rick Callahan is an entrepreneur dedicated to growth. He started his first business at the age of 22 in a sublet office within a manufacturing facility in Meriden, CT.  Today, he is the founder and CEO of Krative – a branding, design, and marketing agency in the heart of New Haven, CT. As Krative's CEO, he is often seeking the next big opportunity for Krative. He currently serves as the lead brand strategist and consultant for Krative's client engagements.

  • In 2010 Rick founded the Sprout Internship Program, a competitively sought internship program modeled after trade apprenticeships.
  • From 2014-2016 he created and ran the Let’s Grow My Biz Workshop Series that offered business growth insights to entrepreneurs, business owners, and decision-makers.
  • In 2019 he was selected to be the Entrepreneur-In-Residence for the New Haven Free Public Library (NHFPL).
  • In 2022 Rick was inducted into the Gateway Community College Foundation's Hall of Fame.

Samantha Nicoletti Creative Production Director

In early 2011, Samantha has established her role as a core member of the team. Samantha knows the “Krative way” and applies it to all things production.

She manages Krative's production schedule and the creative team accordingly. Whether she is creating websites, content, graphics, social media strategies, blog posts, email blasts, or training clients on various marketing platforms, Samantha can — and does — it all.

Samantha Mudry's headshot

With a tried and true process, backed by a lean, agile, and talented team, we are committed to the success of our clients. 

In-House & Production Team

Julia Licursi at Krative

Julia L. Junior Brand Strategist

Connor Youmans - Designer

Connor Y. Designer

Tommy J.

Tommy J. Digital Media Creative

Kelly V.'s Krative headshot

Kelly V. First Impressions Officer

Mary at Krative

Mary A. Digital Marketing Specialist


John K. Business Development

Everette D.B. The Boston New Haven Terrier

Krative Sprout Program Logo


Design & Marketing Internships
( The Sprout Program )

Dedicated Specialists

Sometimes we have to call in the cavalry. With specialized skills, dedicated talent, and a focus on project success, our dedicated specialists are crucial to the fulfillment of effective strategic solutions.


Digital Development Consultant
(from Sabetta Consulting)


(from Agents of Branding)

Samantha Schannon of Samantha Annette Photography


Portrait Photographer

(from Samantha Annette Photography)